Welcome

(Image courtesy of photographyabdu.com)
Fashion is almost inescapable anywhere in the world. For nearly 5,000 years there has been a trend or dress code amongst almost every civilisation. From the Egyptian and Roman era to the fashion choices of the Tudor Court and the Victorians, fashion has continually adapted to our needs and the restrictions of dress code.

Opinions and politics are constantly evolving, as are our wardrobes each year. Hemlines rise, corsets are hung up, prints and accessories are forever changing.  It would be unforgivable  not to excuse today's designers for the odd copycat trend.

Season after season designers strive to create a new and exciting fashion wave, constantly keeping up with the changing world. The beginning of the twentieth century brought drastic changes to women's fashion.  
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(Image courtesy of posotiveopium.com)
The suffragette movement and the first and second world wars saw the introduction of trousers and shorter skirts into the lady's closet. As lifestyles and culture became more diverse fashion broadened again. Designs spread from country to country; as travel and transport were introduced fashions were integrated and exchanged. 
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Just as soon as film and the media were born, so were celebrities. From Ginger Rogers to Audrey Hepburn and Marilyn Monroe, when a beautiful woman wore a striking gown, it was bound to set a trend. 
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As society grew, so did ethics and its relationship with fashion. Luxurious fur and Ivory were frowned upon as ethical practices evolved. Gradually laws were drawn up to enforce fair working conditions within the fashion industry.

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The recession, which has blanketed the news, may also have left a lasting impression.  Sales have increased for upmarket heritage brands as the high street has felt the impact of a lighter purse. Has the recession really changed the fashion industry?

Lastly, but for me most importantly, is the come back of vintage and retro styles, which constantly weave their way into yearly trends. In the late 1990s the trademark 1970s flares were back in, and this year it's the 1940s style.




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